Operator First.
Mentor Always.
Anti-Agency by Design.

For brands that want clarity, control, and measurable growth, not retainers.

I help founders scale profitably with data-driven strategy, precision execution, and systems that protect your margin.

Used by 300+ brands, refined through $500M in revenue managed

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What I Do

Strategy and execution for sustainable, profitable growth.

Brett delivers the precision of a VP-level strategist without the agency bloat, helping founders and investors make confident, profit-first decisions

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Service description

Full Account Management

  • A comprehensive program providing complete oversight of your Amazon channel — including setup, optimization, creative, advertising, operations, and performance reporting.

    • Image Recommendations + Install

    • Bullet Point SEO Overhaul

    • Title SEO Overhaul

    • Store Page Creation or Overhaul

    • Premium A+ Content Creation or Overhaul

    • Brand Story Creation or Overhaul 

    • Variation Creation

    • New Item Setup

    • New Item SEO Optimization

    • Search and Display Advertising Management

    • Forecasting

    • Shipment Creation

    • Shipment Completion

      • Including communication with your 3PL

    • Training Employees

    • Profitability Analysis

    • Marketing Forecasts including budget recommendations including annual sales forecast

    • Enrollment into Seller Growth Program (if applicable)

    • Subscribe & Save

    • Negative Seller Feedback Removal

    • Addressing all Account Health Issues and Voice of Customer Issues

    • Managing Case Log

    • Monitoring Buy-Box

    • Suppressed Listing Review + Reinstatement

    • Loading Conversion Drivers

    • Providing and Recommending Strategy for Growth and Profitability (continuous)

    • Pricing Recommendations

    • Product Sell-Size Recommendations to Expand Growth

    • A/B Testing 

    • Reporting

    • Periodic Calls

Audit / Strategy

    • Description: Comprehensive review of product detail pages to identify optimization opportunities, compliance issues, and conversion enhancements.

    • Deliverables: Detailed audit report with prioritized recommendations.

    • Description: A comprehensive, top-to-bottom assessment of your Amazon account designed to evaluate overall health, performance, and growth potential. This audit examines catalog structure, keyword and SEO optimization, advertising performance, operational efficiency, and compliance status. Every component—from listings and brand content to fulfillment, pricing, and account health—is reviewed to uncover missed opportunities and address performance gaps.

    • Deliverables: Detailed audit report with prioritized recommendations across creative, operational, and strategic pillars to improve efficiency, visibility, and profitability.

Creative

    • Description: Professional product or lifestyle video creation optimized for Amazon and DTC platforms.

    • Deliverables: 15–30 second edited video ready for upload.

    • Description: High‑quality 360° spin product imagery for enhanced listing engagement.

    • Deliverables: $60 per product with complete visual rotation set.

    • Description: Custom lifestyle or product images designed for conversion and brand consistency. Images are taken professionally from a 50,000 square ft. facility in Florida. 

    • Deliverables: $50 for 3 final edited images.

    • Description: Comprehensive listing refresh. Choose from Basic A+, Premium A+, Brand Story, Brand Store, Images, Titles, Bullets, Product Descriptions, or Backend SEO search terms.

    • Deliverables: Completed content overhaul package optimized for visibility and consistency.

Finance

    • Description: Data‑driven financial planning aligning advertising budgets, expected sales, and profitability targets across a 12‑month period.

    • Deliverables: Custom forecast document and monthly performance framework.

    • Description: A structured, end-to-end review of gross-to-net economics across your Amazon business taking all Amazon fees into account in addition to returns/refunds, coupons/promos, ad-spend, and COGS which allows us to determine the exact SKU-level contribution margin and net profit.  Brett then identifies margin leakage (misapplied FBA fees, unrecovered reimbursements, inefficient ads, pricing/promo drag) while providing you with strategic and sound recommendations on how to decrease the leakage while increasing net profits, leakage aside.   

    • Deliverables:

      1. SKU-level profitability analysis displaying gross and net profit  

      2. Break-even & target ACOS/ROAS by SKU; TACOS guardrails and budget guidance

      3. Pricing & promo recommendations (elasticity insights, bundle/pack-size ideas)

      4. Inventory/storage optimization plan (aged inventory, fees, cash-flow impact)

      5. Prioritized action plan with impact/effort scores and 30/60/90-day roadmap

Operations

    • Description: End‑to‑end oversight of replenishment, inventory planning, shipment coordination, and logistics to minimize stockouts and inefficiencies.

    • Deliverables: Ongoing replenishment planning and 3PL coordination reports.

Retail / Cross Channel

    • Description: Complete Target.com channel support, including account creation, catalog setup, and advertising management. Services can be purchased individually or as a combined solution.

    • Deliverables: 

      1. Active and optimized Target.com listings with approved content

      2. Integrated Target Ads setup and performance monitoring

      3. Ongoing reporting and growth strategy recommendations

    • Description: End-to-end Walmart.com onboarding, content optimization, and advertising management to increase visibility, conversion, and sales growth.

    • Deliverables: 

      1. Live, fully optimized Walmart product listings

      2. Strategic ad campaigns and ROAS-driven optimizations

      3. Performance dashboards and actionable insights

    • Description: Full Chewy.com integration including account setup, content creation, and ad campaign management tailored to pet and wellness brands.

    • Deliverables: 

      1. Approved Chewy listings with enhanced brand content

      2. Optimized advertising targeting and creative execution

      3. Monthly performance analytics and recommendations

    • Description: Creation and management of a TikTok Shop storefront, connecting your product catalog and enabling content-driven ad campaigns for social commerce growth.

    • Deliverables:

      1. Configured TikTok Shop storefront with linked catalog feed

      2. Managed TikTok ad campaigns with reporting and creative optimization

      3. Ongoing conversion testing and campaign scaling

    • Description: Shopify store creation or optimization, including catalog integration, ad campaign setup, and automation for DTC sales growth.

    • Deliverables: 

      1. Fully configured Shopify storefront and product catalog

      2. Integrated ad campaigns (Google, Meta, TikTok) with analytics

      3. Continuous performance reviews and conversion optimization

    • Description: AI integration services using OpenAI to streamline content creation, reporting, and automation across Amazon, Shopify, and other channels.

    • Deliverables: 

      1. Configured OpenAI automations for listings, ad copy, and reporting

      2. ChatGPT-powered insights dashboards or SOP creation tools

      3. Workflow automation design for operational efficiency

Marketing

    • Description: Strategic social media planning, content creation, and campaign management to drive external traffic to Amazon and DTC channels

    • Deliverables: Comprehensive social media calendar and performance reports.

    • Description: Ajarro’s Amazon Advertising Management service blends strategic oversight with data-driven execution to maximize ad efficiency, profitability, and visibility across Amazon’s ecosystem. By uniting performance analytics, creative optimization, and conversion-based decision-making, we ensure every advertising dollar contributes to sustained, measurable growth. This service is designed for brands seeking expert guidance without the overhead of traditional agency retainers—combining full-funnel advertising strategy, precision targeting, and iterative optimization in a flexible, transparent model.

    • Deliverables: 

      1. Advertising Strategy & Account Audit 

        1. Deep-dive audit of existing Sponsored Products, Brands, and Display campaigns

        2. ASIN-level performance analysis (ACoS, TACoS, ROAS, conversion rate, CTR)

        3. Identification of wasted spend and optimization opportunities

        4. Strategic roadmap outlining structure, budgets, and KPIs

      2. Campaign Architecture & Setup

        1. Build or restructure campaigns around profitability, not volume

        2. Portfolio segmentation (branded, category, competitor, defensive, conquesting)

        3. Advanced match-type strategy (exact, phrase, broad)

        4. Integration of keyword isolation and negative keyword structures

      3. Ongoing Optimization & Scaling 

        1. Integration of keyword isolation and negative keyword structures

        2. Search term analysis and performance pruning

        3. Budget reallocations based on performance and seasonality

        4. A/B testing of ad copy, creative, and targeting

      4. Creative & Content Optimization

        1. Collaboration with design for headline ads, Sponsored Brands video, and Store Spotlights

        2. A/B testing of main images and A+ content for conversion lift

        3. Integration with Brand Store and product page optimization initiatives

      5. Reporting & Insights

        1. You will have access to a Data Studio link displaying live performance, lookback ranges, and MoM and YoY changes 

        2. Actionable insights and next-step recommendations

      6. Operational Add-Ons

        1. DSP campaign setup and management

        2. Multi-channel ad blending (Amazon + TikTok/Meta for awareness)

        3. Custom profitability calculator integration

Operations & Recovery

    • Description: Free service that recovers incorrect deductions, MCBs, penalties, claims, or surcharges from distributors such as UNFI and KeHe.

    • Deliverables: Reimbursement documentation and report of recovered funds.

    • Description: Free program to recover FBA and Vendor Central overcharges, incorrect deductions, and payment discrepancies.

    • Deliverables: Detailed reimbursement report and claim submissions summary.

Enablement & Training 

    • Description: Structured training program for client‑side employees to manage their own Amazon business effectively. Additional monthly extensions available after the 3‑month program.

    • Deliverables: Completed 3‑month training with optional continued support and resources.

    • Description: Guided coaching for experienced Amazon professionals, e‑commerce managers, or CMOs seeking performance improvement and accountability.

    • Deliverables: Monthly coaching sessions with detailed progress tracking.

    • Description: Executive‑level advisory for clients with in‑house teams who require direction, strategy, and oversight to scale efficiently.

    • Deliverables: Strategic roadmap and ongoing leadership consultation.

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No retainers. No bloat. Just results that compound.

Let’s Talk About Profitable Growth

No retainers. No bloat. Just measurable progress tied to profit.

Book a Consultation
Get in Touch
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