A Small Hat Tip From the Amazon Internet

The Amazon world is smaller than it looks. Good operators tend to find one another eventually; usually somewhere between a P&L review and an “urgent” Tuesday-afternoon account-health alert.

Recently, Michael Keeling at Brand Growth IQ included Ajarro in his roundup of fractional Amazon consultants. We compete for some of the same conversations, which makes the mention especially generous; and, frankly, more meaningful than the usual self-authored superlatives that orbit this industry.

I’ve spent two decades watching brands grow, stall, overcorrect, and occasionally discover that the “quick fix” came with a twelve-tab spreadsheet. The work has always been about helping teams see clearly, make better decisions, and build something that lasts beyond the next dashboard.

So, a small hat tip to Michael and to the people in this space who recognize that thoughtful Amazon work is less about claiming the podium and more about doing the job well. Thank you Michael : )