startup consulting / founder advisory

Most founders don’t fail because of their idea. They fail because they don’t know where to start. LLC filings. QuickBooks. P&Ls. Hiring. Margins. Cash flow. Systems. The unglamorous operational decisions that determine whether a business survives its first 18 months.

I’ve spent 20+ years inside that chaos — building, scaling, and operating companies from zero to multi‑million. Now I help founders shortcut the learning curve and build their business on solid ground.

Why founders work with me

I’m not a coach. I’m not a theorist. I’m an operator who has built and scaled companies across CPG, Amazon, and DTC. I’ve lived the decisions you’re trying to make.

Business Foundations

LLC formation guidance, QuickBooks setup, P&L structure, cash‑flow clarity, pricing strategy, and the operational frameworks most founders skip (and later regret skipping).

  • 12 years inside a startup, wearing every operational hat

  • Helped grow an Amazon agency from startup → acquisition

  • Built and scaled my own multimillion‑dollar agency with 17 employees

  • Now advise founders, CPG brands, and investors

  • Operator‑level clarity, not generic consulting

What I help founders with

Operational Systems

SOPs, hiring your first contractor, tech stack setup, inventory basics, forecasting, and building workflows that prevent burnout and chaos.

Founder Decision Support

Prioritization, sequencing, avoiding expensive mistakes, and building momentum when you feel stuck. Practical, grounded operator guidance.

Who is this for

  • Founders starting a business and unsure where to begin

  • Operators overwhelmed by the backend of the business

  • People who need structure, clarity, and a plan

  • Brands growing faster than their infrastructure

  • Anyone tired of Googling everything and getting conflicting advice

How we work together

Every engagement starts with a clarity session. We identify what’s broken, what’s missing, and what needs to happen next. From there, I build a simple, actionable plan, not a 40‑page deck. Just the steps that matter.

  • Clarity session

  • Operational + financial assessment

  • Priority roadmap

  • Ongoing advisory support

  • Execution guidance