Market Gap Innovation Radar | Spreadsheet for Amazon Re-Sellers

Find your next winning product without hours of guesswork.

The Market Gap Innovation Radar was built for serious Amazon re-sellers and operators who want to spot what’s missing in the market, not what’s already saturated.

This plug-and-play Excel tool helps you:

• Compare competing ASINs and score each by demand, price gap, differentiation, and risk

• See a color-coded Opportunity Score (0–100) that ranks your best moves instantly

• Visualize results with a built-in radar chart that shows where competitors fall short

• Adjust your own weighting for risk vs. reward with simple drop-downs — no formulas needed

It’s built by an Amazon industry veteran (19+ years, $500M+ in managed revenue) and designed to give re-sellers the same strategic clarity once reserved for big agencies.

You’ll get:

• The editable Excel file (.xlsx), compatible with both Excel and Google Sheets

• Step-by-step instructions built right in

• Example product data for Grocery, Gourmet, and Supplements so you can start learning immediately

Perfect for: Wholesale and private-label re-sellers, consultants, and anyone sourcing profitable niches on Amazon.